The oil and gas industry is committed to investing in new technologies to meet energy demand and the challenges of sustainability. The industry is investing heavily in the research and development of new technologies to improve efficiencies in operations. The industry is also at the forefront of creating the next-generation of advanced biofuels and large-scale offshore wind; developing and advancing renewable technologies from pilot project to scale. There are several innovation trends:

The creation of the "new, fully optimized" digital oil field with more sophisticated information technology - using distributed sensors, high speed communication and data mining techniques to use real-time data to make better decisions and to get more barrels out of each asset.
Energy efficient technologies to access and process hard to reach, lower quality, and new types of oil and gas.
Development of alternative and advanced fuels and renewable energy generation technologies.